It seems nowadays children are preoccupied with either television or video games. But it wasn’t that long ago when children had to use their ingenuity and imaginations to be entertained when playing and having fun. Parents can bring back this ideology back into our homes by turning off those dreaded machines, getting back to the basics and bringing into our homes the classic toys that have entertained and educated children.
With the advent of the “video age”, there is no doubt toy companies feel slighted on the bottom line. But some toys stand the test of time and never go out of style, still entertaining and thrilling children for decades, with no let up in sight. Let’s explore one of these classic toys and an icon of the toy industry:
Etch a Sketch
Invented in the late 1950’s by a gentleman named Arthur Granjean (he called it “L ‘Ecran Magique”), meaning the magic screen; in his garage. The Ohio Art Company decided to take a chance on his “drawing toy” and renamed it the Etch A Sketch and in 1960 launched a successful television advertisement campaign to promote it.
The response was so overwhelming, Ohio Art continued to produce them until noon Christmas Eve, 1960. The toys were then immediately shipped to the west coast so people there could have the Etch A Sketch in time for Christmas.
The Etch A Sketch has entertained over 100 million adults and children in 67 countries worldwide. The basic design pretty much stayed the same, although Ohio Art did offer hot pink and blue frames in the 1970’s, but found that people preferred the traditional red frame. Additionally, the Etch A Sketch Club was formed in 1978 and has an average of 2,000 members worldwide.
For fun, take a poll of your friends or coworkers, and ask them how many of them ever drew something with an Etch A Sketch. Your numbers will be astonishing; it was and still is, one of the world’s most popular toys!
Did you know there is an Official Etch A Sketch Website? You can go to www.etch-a-sketch.com if you want to learn more about this marvel of the toy industry and if you are feeling a bit nostalgic you can even draw online!
Showing posts with label classic toys. Show all posts
Showing posts with label classic toys. Show all posts
Monday, December 13, 2010
Monday, November 22, 2010
Children Can Learn With Classic Toys
Have we lost our children in a hypnotic video game trance? Have they become “drones” to the “video age”?
Sometimes it may seem that way as many children spend hour upon hour in front of a video screen, pressing buttons or jockeying around a joystick. But it is up to the parents of children to say enough, let’s find some educational alternatives. However, it wasn’t that long ago when we were kids….we had real toys….classic toys.
Let’s step into a time tunnel of sorts and recall some of the fascinating toys that we had the pleasure of playing with:
Tinker Toys
Ahh..Tinker Toys..rods, sticks, spools, spokes..simple, but a true classic toy invented in 1914 by Charles Pajeau, who was a stonemason by trade from Evanston, Illinois. He was inspired by children playing with pencils, sticks and empty spools of thread to create his new toy. He saw them improvising and using their imaginations and wondered if improve upon what they were doing. He designed his first set of Tinker Toys in his garage and displayed them in 1914 at the American Toy Fair.
Alas, his Tinker Toys drew no interest. So he tried again, this time at Christmas time, but with a new marketing plan. Pajeau hired several midgets and had them dress in elf costumes. He then had them “play” with the Tinker Toys” in a store display window in a Chicago department store and with this publicity a new toy was born. After a year or so, over one million sets of Tinker Toys had been sold!
Lincoln Logs
Notched redwood logs that could be used to construct log cabins, Lincoln Logs were the invention of John Lloyd Wright, son of famous architect, Frank Lloyd Wright. The inter locking logs, invented in 1916, were fashioned after the foundation of Tokyo’s earthquake-proof Imperial Hotel, which the younger Wright witnessed being constructed.
During the World War I era, it was in vogue to encourage American patriotism and for American’s to buy American made products, thus the new toy was named after one of our most revered presidents, Abraham Lincoln.
The original sets sold very well and became even more popular with the introduction of television to the United States. In fact, Lincoln Logs were among the first toys to be advertised and promoted on television. Capitalizing on the popularity of westerns in early television, Lincoln Logs were successful promoted on 1953’s Pioneer Playhouse.
Today, Lincoln Logs are still available and have stood the test of time. As a matter of fact, as late as 1975, Lincoln Logs were still selling at a rate of one million sets per year. A sophisticated toy, it challenges youngsters to use their imagination and improve hand-eye coordination skills.
Sometimes it may seem that way as many children spend hour upon hour in front of a video screen, pressing buttons or jockeying around a joystick. But it is up to the parents of children to say enough, let’s find some educational alternatives. However, it wasn’t that long ago when we were kids….we had real toys….classic toys.
Let’s step into a time tunnel of sorts and recall some of the fascinating toys that we had the pleasure of playing with:
Tinker Toys
Ahh..Tinker Toys..rods, sticks, spools, spokes..simple, but a true classic toy invented in 1914 by Charles Pajeau, who was a stonemason by trade from Evanston, Illinois. He was inspired by children playing with pencils, sticks and empty spools of thread to create his new toy. He saw them improvising and using their imaginations and wondered if improve upon what they were doing. He designed his first set of Tinker Toys in his garage and displayed them in 1914 at the American Toy Fair.
Alas, his Tinker Toys drew no interest. So he tried again, this time at Christmas time, but with a new marketing plan. Pajeau hired several midgets and had them dress in elf costumes. He then had them “play” with the Tinker Toys” in a store display window in a Chicago department store and with this publicity a new toy was born. After a year or so, over one million sets of Tinker Toys had been sold!
Lincoln Logs
Notched redwood logs that could be used to construct log cabins, Lincoln Logs were the invention of John Lloyd Wright, son of famous architect, Frank Lloyd Wright. The inter locking logs, invented in 1916, were fashioned after the foundation of Tokyo’s earthquake-proof Imperial Hotel, which the younger Wright witnessed being constructed.
During the World War I era, it was in vogue to encourage American patriotism and for American’s to buy American made products, thus the new toy was named after one of our most revered presidents, Abraham Lincoln.
The original sets sold very well and became even more popular with the introduction of television to the United States. In fact, Lincoln Logs were among the first toys to be advertised and promoted on television. Capitalizing on the popularity of westerns in early television, Lincoln Logs were successful promoted on 1953’s Pioneer Playhouse.
Today, Lincoln Logs are still available and have stood the test of time. As a matter of fact, as late as 1975, Lincoln Logs were still selling at a rate of one million sets per year. A sophisticated toy, it challenges youngsters to use their imagination and improve hand-eye coordination skills.
Thursday, April 1, 2010
A Classic Toy For The Ages
Throughout the years the toy market has seen many toys come and go but few have the staying power and the unique history of the Teddy Bear. Let’s explore this unique story of this classic toy and a piece of American heritage.
It was November 1902 and our president at the time, Theodore Roosevelt went on a hunting excursion to Mississippi. The trip was business and pleasure: He was there to try to settle a boundary dispute between Mississippi and Louisiana and a hunting excursion for the president, who loved the sport.
But on that particular day, the hunt did not go as planned as President Roosevelt could not find a suitable target to his liking. However, his staff, in an effort to accommodate him, somehow managed to capture a Louisiana black bear cub for him to shoot and tied it to a tree. The thought of shooting a baby bear tied to a tree did not seem sporting to the accomplished outdoorsman and he refused, instead sparing the life of the black bear cub and setting it free.
Mr. Clifford Berryman, a famous political cartoonist for the Washington Star at the time, drew a cartoon titled, “Drawing The Line In Mississippi”, depicting the President letting the bear live, and using the story as a metaphor as for how the president dealt with the boundary dispute.
The cartoon also showed the President with his rifle and his back turned on the cute, cowering, baby bear. This gave Brooklyn toy store owner, Morris Michtom the inspiration for a display for his shop.
He placed a copy of the newspaper cartoon next to a hand-sewn stuffed bear his wife made in the window of his store. To his surprise, he was inundated with customers eager to buy his stuffed bear!
Michtom quickly requested and received President Theodore Roosevelt’s permission to use his name for the stuffed bears that he and his wife were now selling. Thus the “teddy bear” was born, and soon Michtom was producing the bears by the thousands. With the profits from the sales of the teddy bears Michtom went on to form the Ideal Toy Company.
Teddy bears continue to be best friends to children of all ages all over the world. Their mass appeal will never go out of style and they are a true classic to, albeit, with a little presidential help.
It was November 1902 and our president at the time, Theodore Roosevelt went on a hunting excursion to Mississippi. The trip was business and pleasure: He was there to try to settle a boundary dispute between Mississippi and Louisiana and a hunting excursion for the president, who loved the sport.
But on that particular day, the hunt did not go as planned as President Roosevelt could not find a suitable target to his liking. However, his staff, in an effort to accommodate him, somehow managed to capture a Louisiana black bear cub for him to shoot and tied it to a tree. The thought of shooting a baby bear tied to a tree did not seem sporting to the accomplished outdoorsman and he refused, instead sparing the life of the black bear cub and setting it free.
Mr. Clifford Berryman, a famous political cartoonist for the Washington Star at the time, drew a cartoon titled, “Drawing The Line In Mississippi”, depicting the President letting the bear live, and using the story as a metaphor as for how the president dealt with the boundary dispute.
The cartoon also showed the President with his rifle and his back turned on the cute, cowering, baby bear. This gave Brooklyn toy store owner, Morris Michtom the inspiration for a display for his shop.
He placed a copy of the newspaper cartoon next to a hand-sewn stuffed bear his wife made in the window of his store. To his surprise, he was inundated with customers eager to buy his stuffed bear!
Michtom quickly requested and received President Theodore Roosevelt’s permission to use his name for the stuffed bears that he and his wife were now selling. Thus the “teddy bear” was born, and soon Michtom was producing the bears by the thousands. With the profits from the sales of the teddy bears Michtom went on to form the Ideal Toy Company.
Teddy bears continue to be best friends to children of all ages all over the world. Their mass appeal will never go out of style and they are a true classic to, albeit, with a little presidential help.
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